AI news
AI for business: what changes this month (no. 1)
Six AI news items from September and October 2026 that matter to a small business, each with its source, my take and one concrete…
Blog: digital marketing explained for small businesses
AI, branding, web design and local SEO explained without jargon.
AI for business
WhatsApp chatbot for business: use cases, limits and cost
What a WhatsApp chatbot can do for your business, where it falls short, what drives its cost and when it is better not to…
AI for business
Which business processes can you automate with AI? 7 examples
Seven repetitive tasks a small business can automate with AI today, with tools, limits and a method to choose where to start.
Branding
Logo vs brand identity vs branding: what is the difference?
Logo, brand identity and branding get mixed up all the time. What each one is, how they differ and which one your business needs…
Branding
What is included in professional branding, and what does it cost?
What a professional branding project should deliver, what drives its price and what to ask before you hire. No smoke, plus a checklist.
Web design
What should a small business website have? A checklist
A clear message, services, easy contact, speed, legal pages and basic SEO: the checklist for your small business website, with Spanish legal basics.
Web design
How much does a website cost for a small business?
What drives the price of a website, which extras hide in quotes and how to compare them. With my published prices: 997 € and…
Local SEO
How much does SEO cost for a small business?
What drives the price of SEO, what a serious proposal should include and the warning signs that someone is selling you smoke.
Local SEO
How to optimise your Google Business Profile
Name, categories, service area, photos and reviews: the checklist I use to get a Google profile ready to be found by customers nearby.
Local SEO
Local SEO for small business: a step-by-step guide
What to do, in what order and what to measure so your business appears on Google and Maps when customers search nearby, in Spain…
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